Advertising Overtime Partners

Our deep connection with this elusive audience empowers our brand partners to move beyond reach, achieving influence at scale and significant brand impact.

Influence + Scale = Impact

SCALE

IMPACT

100MM

INFLUENCE

Fans and Followers Across Accounts

The OT Playbook

LEAGUES

CONTENT

CULTURE

Check Out Our Work

CULTURE

LEAGUES

CONTENT

State Farm OTE

RAM Draft House

More Engagements

Come Join the OT Fam

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2023 FEATURED DRAFTEES

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Case Study Name

State Farm extended its equity in basketball by joining Overtime Elite as one of the league’s inaugural official marketing partners. As the Official Home, Auto, and Life Insurance Partner for OTE, the brand secured its signature basket stanchion placements, entitlement of high impact moments including the State Farm King of the Court and State Farm Halftime Show, and is the presenting partner of OTE's Community Platform.

FanDuel

OT On-The-Ground

78%

OT Fans Agree They Are MORE INTERESTED In Buying From Brands That Work With Overtime

Subway OT Talk

INFLUENCE

Under 35

83%

SCALE

IMPACT

Monthly Video Views

Source: Overtime Audience Demographics Study, Aggregate Brand Lift Studies 2023

+63%

Unaided Recall Lift

+180%

Multicultural

231 Index

"I'm considered influential among friends and/or on social media"

375 Index

Brand Perception Lift

Source: Platform APIs

Source: Engagements per video as compared to US Sports Media Average and Indexes as compared to Gen Pop

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PARTNERSHIP HIGHLIGHTS

Tentpole Spotlight: King of the Court drove an +80% lift in unaided brand awareness

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PARTNERSHIP HIGHLIGHTS

Subway has partnered with Overtime for years on everything from league sponsorship (OT7) to custom content. For this campaign, Subway leveraged ownership of our hoops-centric talk show, The Burner Show, to drive awareness and excitement for the Subway® MVP Rewards Loyalty Program. Hosted by Overtime Maddy, The Burner Show covers everything from trending news to NBA trivia and more—allowing Subway to align its loyalty offerings with its basketball fan target audience.

The episode featuring Maddy’s take on the most loyal NBA players of all time generated a 12.27% engagement rate, showcasing how well the content resonates with our audience

2.6MM Views

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PARTNERSHIP HIGHLIGHTS

This year, Overtime and the NFL entered into a partnership to unlock OT’s proven social-first formats and engaged football audience for brands. Through the partnership, Overtime created category-exclusive SOV ownership opportunities surrounding the biggest tentpole events of the year. FanDuel came on as our exclusive betting partner for Pro Bowl and Super Bowl, promoting awareness of their Kick of Destiny 2 commercial with Rob Gronkowski while inviting customer participation to bet on the moment's outcome.

Ram is in the driver’s seat for the fourth season of Draft House with Overtime! Draft House follows players leading up to the NFL Draft as we feature them training, relaxing, and even learning from previous Draft House alumni.

To date, Ram has generated tens of millions of views from this fan-favorite franchise. We're continuing to tell the stories that matter while increasing awareness of the iconic truck and its features, as our 2024 season is underway following Michael Penix Jr, Rome Odunze, and Kool-Aid McKinstry.

#3 Will Anderson Jr.

#10 Garrett Wilson #12 Jameson Williams #13 Jordan Davis

2022 FEATURED DRAFTEES

Overtime creates, curates, and distributes 100+ pieces of content daily, tailored to our Gen Z and Millennial audiences' preferences. Content spans their favorite sports, resonates with their tone, and engages them on their priority platforms like TikTok, YouTube, and Instagram—amassing over 100 million daily video views.

5.9MM Views

2.3MM Views

Kieran trying not to get into a fight with Ray Lewis

Discussing Bo Jackson on the red carpet with Tyreek Hill

Q&A with Puka Nacua, DK Metcalf and Sauce Gardner at Pro Bowl

Episodes drove a double-digit lift in likelihood to eat at a Subway in the next two weeks and likelihood to recommend Subway to friends and family, greatly outperforming our 1-3% benchmark

State Farm saw a double-digit lift in brand love from becoming an OTE partner

The OT Impact

Discussing Bo Jackson on the red carpet at NFL Honors with Tyreek Hill

3.5MM Views

LET'S TALK

INFLUENCE

SCALE

IMPACT

More Engagements

Source: Engagements per video as compared to US Sports Media Average and Indexes as compared to Gen Pop

Multicultural

231 Index

"I'm considered influential among friends and/or on social media"

375 Index

Fans and Followers Across Accounts

100MM

Source: Platform APIs

Under 35

83%

Monthly Video Views

OT Fans Agree They Are MORE INTERESTED in Buying From a Brand That Works With Overtime

78%

Source: Overtime Audience Demographics Study, Aggregate Brand Lift Studies 2023

Brand Perception Lift

+63%

Unaided Recall Lift

+180%

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#2 C.J. Stroud

#8 Bijan Robinson

#13 Jordan Davis

#12 Jameson Williams

#10 Garrett Wilson

2.5MM Views

CONTENT

LEAGUES

Overtime owns and operates disruptive sports leagues and IP across men’s and women’s basketball in Overtime Elite and Overtime Select, football in OT7, and professional boxing in OTX. With a sharp focus on the needs and wants of the next generation, each property emphasizes athlete empowerment and social-first content outcomes while providing OMPs year-round exposure and integration.

Overtime Elite (OTE), features standout 16-20-year-old hoopers across the league’s 8 teams–each of which is growing its Instagram followers faster than every men's NCAA team. OTE's alumni includes four top 10 NBA Draft picks over the past two years in Amen (#4) and Ausar Thompson (#5), Alex Sarr (#2) and Rob Dillingham (#8), as well as NCAA standouts like Arkansas' Karter Knox.

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OT7 is dedicated to the action-packed, high-scoring intensity of 7v7 football. Our regular and post-season gameplay kicks into gear during the lull between college and NFL seasons, shining a spotlight on the future of NCAA football. OT7 has already featured the #1 QBs in the classes of 2024, 2025, and 2026.

Built to fill the void for the next generation of boxers and boxing fans, OTX is boxing the Overtime way. We’re disrupting the sport with innovations including the Overtime Round, KO bonuses, and a smaller ring–all to encourage more action while putting WBC-sanctioned belts on the line. In addition to year-round content, OTX fight nights occur monthly, complete with a winner-takes-all tournament at the 154lb weight class.

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OT Select features the best 15-18 year old women from across the country and our newest league has already made its mark on the sport. The first season was a huge success with electric regular season gameplay, fan favorite formats in the Takeover, a nail-biting post-season, and best-in-class education and mentorship opportunities.

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PARTNERS

CULTURE

Leagues

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CULTURE

CONTENT

LEAGUES

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FOR BRANDS

CONTENT

LEAGUES

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Overtime makes TV for the next generation with our 100% original longform programming. Our franchises focus on the characters our audience cares about and bring brand partners into the mix via presenting sponsorships, in-show integrations, custom “OT Break” ad units, and more!

OT Talk is Overtime’s unique twist on social-first talk shows that tap the authentic voices and personalities of our talent roster. Your brand can surround the conversation across basketball, football, sneakers, pop culture, and more with custom branded graphics and brand attribution.

These social-first formats are built to engage our under-35 audience by covering the news and moments that matter through a voice that resonates. OT Engage content can be tailored to meet priority brand needs through sponsorship of an always-on show, a tentpole strategy, high impact takeover, or creative endorsements through Overtime Swarm.

There’s no bigger moment in an athlete’s life than Draft day. But how do they prepare ahead of walking across the stage? Draft House brings top prospects together in a mansion to chat how they're readying themselves! Featuring 2024 Draftees: Michael Penix Jr., Rome Odunze, and Kool-Aid McKinstry.

NFL DRAFT HOUSE

The table stakes, we offer media products tailored to deliver against priority brand KPIs. Media is delivered through commercial and dark-posted inventory from Overtime's accounts, a clear signal to our audience that our brands are working together and they should pay attention.

Overtime’s award-winning content resonates with the next generation of sports fans because it’s distributed where they’re already spending the majority of their time–social media! Plus, our emphasis on two-way dialogue and community engagement reflects their values of being seen and heard back to them for maximum brand love.

CULTURE

Content

Our 2x Webby winning show, No Limits, follows Overtime fans' favorite hoopers and their stacked teams. Season 3 is all about twin sisters Mia and Mya Pauldo—Puma’s youngest signature athletes and Overtime Select co-captains—as they lead by example to empower the next generation of players.

NO LIMITS

O Films provides an inspirational look into the drama, history, and characters that make sports matter. Whether it's the team with something to prove, the athlete with a legacy to uphold, or the coach with an unconventional playbook—each installment pulls the viewer in to root for, or against, them.

O FILMS

Nelson and his brothers, Noah and Niles, are all sensations on the court and online. There’s a frenzy everywhere they show up—even NBA players ask to meet them instead of the other way around! Keeping Up With The Neumanns goes all access into the family's life of hoops, travel, and social media influence.

KEEPING UP WITH THE NEUMANNS

Every fall, Overtime hits the road to experience the nation's best high school football atmospheres and watch sparks fly between rivals under the lights! We go behind the scenes for an in-depth look at the towns, schools, and students fueling the fire within their teams’ players to win big at home.

FRIDAY NIGHT SIGHTS

Superteam is our audience's window into the nation's best basketball programs. Season 4 focuses on the revival of "Jellyfam"—OTE's NYC team named after local hoopers that turned artful finger roll lay-ups into a national craze back in 2016. As the saying goes...if you can ball in NY, you can ball anywhere!

SUPERTEAM: JELLYFAM

Hosted by football phenom, Bunchie Young, Protect Yo Turf follows him taking on the world’s most interesting workouts alongside incredible athletes and influencers. Whether it's military style with a Navy Seal or pumping iron with a bodybuilder, find out if Bunchie can keep up with the best of the best.

PROTECT YO TURF

Zer0bounce is one of Overtime’s best hoopers known for helping his audience become better ballers. In Mind of Zero, he brings his on and off court hoops knowledge to the forefront of culture while chopping it up with guests—like ranking the best dunks of all time or sharing his personal workout tips.

MIND OF ZERO

Overtime Tess breaks down viral pop-culture stories and gives a sneak preview at upcoming music, movies, and TV shows. What are the Kardashians up to this week? Is Drake’s new song a bop or flop? OTea is the place to hear all the piping hot gossip and get your fix for what’s good. And that’s the Tea!

OTEA

Hosted by Overtime Mitch, our social-first global soccer talk show delivers trending soccer news and Mitch’s reactions to it. If something big is happening in the world of soccer, Mitch knows all about it, and he’s ready to go for goal with his POV on tournament sleepers, summer transfers, and beyond.

FINAL WHISTLE

From rare pairs to the latest releases, Overtime Mikey covers it all in this show about sneakers and sneaker culture. Whether he’s discussing who had the best kicks at All-Star Weekend or announcing athletes joining favorite brands, Kick Game on Overtime Kicks is our source for sneaker news and trends.

KICK GAME

This is our dedicated women’s basketball talk show co-hosted by a rotating cast of the game’s best female hoopers. From high school 5-stars to WNBA legends, each is invited to share their opinions on the state of the women’s game, basketball personalities they admire, and more!

WBB

Hosted by Overtime Megan, an OG Overtime voice always with something to say, Meg on the Mic is her personal rundown of the biggest stories across sports, dating, food, pop culture, and more. She delivers her POV on it all through the bubbly and real personality we know and love!

MEG ON THE MIC

One of Overtime's most charismatic creators, Kieran knows a thing or two about sports…and he’s not afraid to let people hear it! Always his authentic, hilarious self, he’s ready to defend his fiery opinions and sound off on all the buzzworthy sports news to keep fans up to speed.

OFF THE BANDWAGON

Flau'jae Johnson has been rocking with Overtime for years, including playing and coaching in the WBB Takeover. These days, she runs the show on the court and on the mic! This talented hooper/rapper now has her own talk show with Overtime diving into everything she's an expert on.

BEST OF BOTH WORLDS WITH FLAU'JAE

Travis Hunter does things his own way! Arguably the best two-way football player since Deion Sanders (who's fittingly his coach)—he plays both cornerback and wide receiver. Now the host of his own show, check out Travis as he shares his infectious personality while talking NIL, fishing, the Buffs, and more!

THE TRAVIS HUNTER SHOW

Son of football legend Deion Sanders, Shedeur is a star on the college football field. Now, he has his own talk show with Overtime! Covering everything from gameday prep to what life is like with "Primetime" as coach and dad, catch Sanders and a rotation of co-hosts dishing out reality doses like touchdowns!

2LEGENDARY

As a former pro hooper, Overtime Mikey loves fitness and training. Whether he’s working to improve his strength, increase his speed, or develop a new skillset, he's constantly pushing his workouts to their max potential. Watch as he attempts the most interesting workouts in the world and get ready to get tuff!

MIKEY TUFF

Tap into our authentic personalities through Overtime Swarm, our version of influencer marketing. We hand-select talent from the Overtime roster best aligned with campaign KPIs to create content that engages their built-in audience, allows their individuality to shine, and prioritizes brand messaging.

OVERTIME SWARM

Instagram Stories are where we see fire engagement as we tap into the native features of the platform to interact with our audience and allow them to feel seen and heard. Opportunities within the series of interactive slides include multiple choice quizzes, polls, and would you rather style questions!

INTERACTIVE INSTAGRAM STORIES

Overtime Tom is the legend behind Overtime’s powerhouse social media accounts, so he's the perfect person to share his ranking of the top five most important topics, people, and moments the internet is abuzz with each week. If something is going viral, Tom knows about it, so let's hear what he has to say!

FAMOUS 5

Welcome to Breaking News, where Overtime talent gives a rapid-fire rundown of the most pressing headlines in sports. From breaking down jaw-dropping highlights and unexpected trades, to discussing major controversies, there's no shortage of entertainment when we share what’s hot off the press.

BREAKING NEWS

When OT talent heads to an event, they bring the Overtime audience along for the ride. OT On-The-Ground gives our followers an all-access pass to what the fans are up to outside the main event, providing an exclusive look at all the excitement—so they're in the action regardless of where they are!

OT ON-THE-GROUND

Fast Class is our easy-to-follow format that breaks down sports history, match-ups, tournaments, or blockbuster trades while using voice over and a whiteboard to detail the situation. Each episode keeps our audience leaned-in to the moment so our followers can let us know what they think in the comments.

FAST CLASS

Defend or Destroy isn't another boring discussion show—it's a next-level debate series where OT talent are prompted with a recent quote, DM, or tweet and given only 15 seconds to argue their case for or against it. Are you defending or destroying “Shedeur Sanders is more famous than Victor Wembanyama?”

DEFEND OR DESTROY

LET'S TALK

CULTURE

CONTENT

LEAGUES

Content

LET'S TALK

There’s no bigger moment in an athlete’s life than Draft Day. But how do they prepare for that moment of walking across the stage?

NO LIMITS

LET'S TALK

Come Join the OT Fam

OFF THE BANDWAGON

Zer0bounce is one of Overtime’s best hoopers known for helping his audience become better ballers. In Mind of Zero, he brings his on and off court hoops knowledge to the forefront of culture.

MIND OF ZERO

CONTENT

LEAGUES

Overtime Talent

Lifestyle Collaborations

Events & Experiences

Overtime Talent

For our audience, Overtime talent are the voices of what’s good. If they’re talking about something on social, our fans are listening. We lean into their influence by tapping the personalities best suited to highlight your brand front and center on our social channels, and theirs, in their authentic style and voice.

Break through the noise and go beyond the screen through integration into one of Overtime’s curated experiences. From product on-site to ownership of content allowing fans nationwide to feel like they're there, your brand will be woven into the moments that matter.

Events & Experiences

It means something to rock "the O” and that’s why our fanbase proudly wears Overtime on their chest the same way they support their favorite sports team. A collab with Overtime will weave your brand into a limited edition drop, complete with a promotional plan and dedicated content!

Lifestyle Collaborations

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Beyond our revolutionary league IP and social programming, brands tap our expertise ranging from Pro, NIL, and internal talent sourcing, to experiential activations and event production, to consumer product and lifestyle apparel collaborations!

CULTURE

Culture

LET'S TALK

BUFFALO WILD WINGS

7-ELEVEN

OT7 x Adidas Throwdown

NBA Draft Party

OT SELECT Launch Party

Coors March Madness Chill House

Sniper J0nes

Overtime Tess

Overtime Mikey

Overtime Megan

Kieran Hickey-Semple

Quincy Helsel

Overtime Tom

LET'S TALK

CULTURE

CONTENT

LEAGUES

Culture

LET'S TALK

Come Join the OT Fam

Kieran Hickey-Semple

Overtime Mitch

Overtime Mikey

Overtime Megan

Sniper J0nes

Overtime Maddy

Overtime Tom

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Sports industry leaders entrust Overtime to help them engage Gen Z and Millennial fans. From first-of-its-kind distribution of our events to coverage of storied tentpoles, we are a go-to partner who ensures the next generation authentically connects with their properties. Together, we are the future of sports!

Strategic Partners

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Strategic Partnerships

Strategic Partners

Lifestyle Collaborations

Events & Experiences

Overtime Talent