Brand
Partnerships
Overtime Select showcases the top high school hoopers from across the country and our newest league is already changing the game. Season one delivered electric matchups, fan-favorite formats like the Takeover, and a thrilling postseason. With over 175 million views and 15 million engagements, the momentum is real. Join us in season two!
See the packagesThe Takeover
Overtime Select
The origin story of Overtime Select is rooted in our unwavering commitment to elevate women's sports. From day one, Overtime has championed women athletes, and Overtime Select is the next evolution of that mission — created to provide elite high school girls with the platform, training, and exposure they deserve.
We continute to celebrate our roots each year with The Takeover, a fan-favorite event that truly delivers. Your brand will have the opportunity to own a high-engagement format during this marquee moment, including:
- Trey Ball Challenge
Queen of the CourtSoldNext Up 5sSold
Own The Zone
In-arena footprints
We built a state-of-the-art arena unlike anything else in Atlanta, where we provide unique experiences for players and fans alike. Your brand will be embedded within the Overtime Select ecosystem through ownership of a dedicated co-branded footprint.
Available spaces in-arena include:
- Weight Room
- Locker Room
- Players Lounge
- Hype Hall
- Dedicated Fan Seating Section
Ownable Features
Spotlight the best of the game
As part of an Overtime Select brand partnership, your brand will receive ownership of a key in-game feature. We'll collaborate to ensure the feature authentically aligns with your brand messaging, including the creation of a custom composite logo to bring the partnership to life.
Beyond appearing in both live and on-demand game broadcasts, the feature will be amplified through a dedicated social video across TikTok and Instagram - engaging Overtime Select's growing fanbase and spotlighting your brand in the women's sports conversation.
Example features include:
- Vibe Cam | POV Fan, Player, and Ref Interviews
- Lockdown of the Game | Best Defensive Play
- Pregame Show Entitlement | Broadcast Feature Only
- Player of the Game | Each Game's MVP
- Big Bonus | Basketball's First-Ever Power Play
- Game Highlights | The Best Action from Gameplay
Trophy SZN
The season's peak: Playoffs and Finals
Surround the end of the season as we gear up to crown the Overtime Select Champions! From elite high school athletes leaving it all on the court to fans rallying behind the future of women's basketball, the energy of Overtime Select post-season play is unmatched.
Your brand will tap into the momentum that culmitates with the Overtime Select Playoffs and Finals. This impactful yet low-lift opportunity includes ownership of a custom in-game feature throughout the playoffs, positioning your brand at the forefront of a powerful movement in women's sports.
Heat Check
Bring your brand into the conversation
Heat Check is a live ad read that brings your brand into the in-game conversation as Overtime talent will speak to priority messaging as we lead into a break in the action. Heat Check will live across Overtime Select broadcasts where our audiences are actively leaned-in across our YouTube, Instagram, and TikTok livestreams.
This placement is unlocked by a media commitment that will amplify your brand assets through our social-first media product, PULSE.











