Where next-gen sports fans live
The OT Impact
Influence + Scale = Impact
Overtime creates, curates, and distributes 100+ pieces of content daily, tailored to our Gen Z and Millennial audiences' preferences. Content spans their favorite sports, resonates with their tone, and engages them on their priority platforms like TikTok, YouTube, and Instagram—amassing over 100 million daily video views.
Our deep connection with this elusive audience empowers our brand partners to move beyond reach, achieving influence at scale and significant brand impact.
INFLUENCE
3X
More Engagements
INFLUENCE
375 Index
"I'm considered influential among friends and/or on social media"
231 Index
Multicultural
Source: Engagements per video as compared to US Sports Media Average and Indexes as compared to Gen Pop
SCALE
125MM
Fans and Followers Across Accounts
SCALE
3B
Monthly Video Views
80%
Under 35
Source: Platform APIs
IMPACT
78%
OT Fans Agree They Are MORE INTERESTED In Buying From Brands That Work With Overtime
IMPACT
+230%
Unaided Recall Lift
+81%
Brand Perception Lift
Source: Overtime Audience Demographics Study, Aggregate Brand Lift Studies 2024
