Brand
Partnerships
7 in 10 OTE fans are more likely to purchase from a brand that advertises with OTE. We'll collaborate to create an opportunity rooted in one of the below packages which can be aligned to your budget, key timeframe, and priority KPIs.
See the packages
The Genesis
OTE's annual Takeover
The origin story of OTE dates back to the first-ever Takeover held in Brooklyn in 2019. Since then, we’ve done our research, built a state-of-the-art arena, and held three seasons of next-level gameplay which have produced 4 top ten NBA Draft picks.
We still host The Takeover every year, paying homage to OTE’s beginnings while putting on an absolute SHOW for our audience. Your brand will own a fan-favorite, high-engagement format during this Q4 marquee moment, including:
- Dunk Show
- Trey Ball Challenge
- Basket Blast
Own The Zone
In-arena footprints
We built a state-of-the-art arena unlike anything else in Atlanta, where we provide unique experiences for players and fans alike. Your brand will be embedded within the OTE ecosystem through ownership of a dedicated co-branded footprint. For example, look no further than Bevel’s sponsorship of the OTE Barbershop!
Available spaces in-arena include:
- Weight Room
- Locker Room
- Players Lounge
- Hype Hall
- Dedicated Fan Seating Section
Trophy SZN
The season's peak: Playoffs & Finals
Surround the Q1 homestretch of the season as we look to crown the 2024-25 OTE Champions! From players leaving it all on the court to fans showing up and showing out, nothing compares to the electric energy of OTE post-season action.
Your brand will surround the excitement in February and March with presenting sponsorship of the OTE Playoffs and Finals. Impactful yet low lift, sponsorship will come with ownership of an in-game feature throughout Q1, rounding out your strategy to start the year strong during a key window within the world of basketball.
Ownable Features
Spotlight the best of the game
As part of select OTE Brand Partnerships, your brand will receive ownership of an in-game feature. We’ll work together to ensure the feature aligns with your brand messaging, as well as create a composite logo to celebrate the feature.
Beyond living within game broadcasts—both live and on-demand—the feature will come to life through a dedicated social video across TikTok and Instagram to further engage the OTE audience.
Example features include:
- Vibe Cam | POV Fan, Player, and Ref Interviews
- Lockdown of the Game | Best Defensive Play
- Sky High | Best Dunk
- Droppin' Dimes | Best Assist
- Player of the Game | Each game's MVP
- Big Bonus | Basketball's First-Ever Power Play
Media unlockUnlock commercial placements during OTE live games on Prime Video, as well as an ownable in-game feature.
Overtime Media
Turnkey cross-platform media
Sports drive eyeballs, plain and simple. Where Overtime and OTE differs is by reducing friction and letting fans consume content when and where they want; all anchored in the platforms they spend their time on—from YouTube to TikTok and Instagram to Prime Video. Whether watching games live or on-demand, following team and player highlights, or consuming our docu-follow episodic series, we provide it all across the platforms where our under-35 audience is.
Your brand will receive targeted paid media with the unlock of Prime Video commercial placements. This opportunity is a low-lift way for your brand to reach the OTE audience through hard-working media, as well as ownership of an in-game feature. Blend the ease of a traditional media buy with the social-first dominance of Overtime!
Heat Check
Bring your brand into OTE conversation
Heat Check is a live ad read that brings your brand into the in-game conversation as Overtime talent will speak to priority messaging as we lead into a break in action. Heat Check will live across OTE game broadcasts where our audiences are actively leaned-in across our YouTube, Instagram, and TikTok livestreams.
This placement is unlocked by a media commitment that will amplify your brand assets through our social-first media product, PULSE, as well as through our exclusive Prime Video commercial inventory during Amazon-broadcast games.