To expand Nerds brand visibility and stregthen engagement with the next generation of sports fans, Overtime created a socially-driven campaign rooted in authenticity, relevance, and high-energy content. To bring the "Make the Rivalry Sweeter" platform to life, Nerds showed up authentically on the ground at a Packers vs. Bears game, with blending brand presence through product giveaways with culture and rivalry in real time.
Partnership highlights
- Nerds saw a strong lift in top of mind awareness, association with football, purchase intent, and brand favorability
- Content Spotlight: Nerds content drove a 388% lift in top of mind awarenss