Subway has partnered with Overtime for years on everything from league sponsorship (OT7) to custom content. For this campaign, Subway leveraged ownership Off The Bandwagon, hosted by Kieran, to drive awareness and excitement for the Subway® Meal of the Day. Off The Bandwagon covers everything from trending news to NFL trivia and more—allowing Subway to align its loyalty offerings with its loyal football fan target audience.
Partnership highlights
- Content drove a double-digit lift in association with the NFL and likelihood to recommend Subway to friends and family, greatly outperforming our 1-3% benchmark
- The episode featuring the "Bite the Sandwich" theme drove increased lift in awareness, association, and favorability