State Farm extended its equity in basketball by joining Overtime Elite as one of the league’s inaugural official marketing partners. As the Official Home, Auto, and Life Insurance Partner for OTE, the brand secured its signature basket stanchion placements, entitlement of high impact moments including the State Farm King of the Court and State Farm Halftime Show, and is the presenting partner of OTE's Community Platform.
Partnership highlights
- State Farm saw a double-digit lift in brand love from becoming an OTE partner
- Tentpole Spotlight: King of the Court drove an +114% lift in top of mind awareness